Cookie Policy

We store one small entry in your browser's local storage to remember your Analytics and Marketing choices. It is required for honouring those choices and contains no contact details or assessment data.

With Analytics consent, we use Google Analytics 4 (measurement ID G-L89HKK7596) to understand how this site is used. The Google tag is not requested for analytics before consent. Google Analytics may set cookies such as _ga and _ga_<container>. Automatic page views are disabled and SCALR sends consented page views and selected usage events directly from the website.

With Marketing consent, we use the Google Ads tag (AW-18447265033), Meta Pixel (1606982424216434) and LinkedIn Insight Tag (partner ID 10006572) on general website pages. They help measure advertising activity and whether a general SCALR WhatsApp action follows an advertisement. These services may set or read cookies such as _gcl_au, _fbp or li_fat_id, depending on the service, browser and visitor.

SCALR does not supply email addresses, phone numbers or other enhanced-matching data to these tags. Meta Automatic Advanced Matching, Google Enhanced Conversions and LinkedIn Enhanced Matching are not enabled.

Advertising trackers are excluded from the Growth Readiness Assessment route. Analytics events may operate there only with Analytics consent and never include answers, scores, classifications, company context or personalised result data.

Our hosting provider may use strictly necessary technologies to serve pages securely and reliably, for example to mitigate abuse. These are not controlled by the optional Analytics and Marketing choices.

Fonts used on this website are self-hosted and loaded directly from SCALR's own website. Following an outbound link, including WhatsApp or a social platform, takes you to a third party whose own cookie and privacy terms apply.

You can accept all, reject all or choose Analytics and Marketing separately in the notice shown on your first visit. Change your choices at any time using “Cookie preferences” in the footer. Withdrawal stops future optional tracking and SCALR removes optional tracker scripts, local bootstrap state and accessible first-party tracking cookies for this site. Cookies controlled by a third-party domain may also need to be removed through your browser settings.

If you subscribe to SCALR Insights, we use the email address you provide solely to send Insights. It is not used for advertising matching and is never sold.

If the optional technologies or their purposes change, we will update this page and apply the relevant consent choice before they are used.