Insights

Notes on preparing a company for what's next.

• CRM / Operations · 15 September 2026

  Do we need a CRM yet?

  A startup needs a CRM when keeping track of customer conversations becomes harder than managing the conversations themselves. Here is how to recognise that point.

• Buying decision, category and embedded growth · 4 September 2026

  Agency, fractional CMO or embedded growth partner: which one fits right now?

  An agency gives you specialist execution. A fractional CMO gives you senior marketing leadership. An embedded growth partner works across the parts of the business affecting growth. The right choice depends on what needs to happen next.

• Product, GTM and customer validation · 20 August 2026

  Should we keep building or start selling?

  Before product-market fit, building and selling should work together. Use customer commitment to decide whether the next step is more product work or more market learning.

• Growth strategy and scaling readiness · 14 August 2026

  Before spending more on marketing, ask this growth question

  Before increasing marketing spend, check whether your customer journey, measurement and operating model are ready to turn more demand into sustainable growth.

• Startup operating models, systems and scaling · 10 August 2026

  The Business Scaled. The Operating Model Needs to Scale Next.

  The ways of working that created early speed often need to evolve as the company grows. The goal is not more process, but enough structure to keep moving fast as complexity increases.

• Growth efficiency, conversion and customer journey improvement · 9 August 2026

  Before You Add Another Growth Channel, Improve the Engine You Already Have

  Before adding more traffic, campaigns or spend, look at what happens to the customers already entering your journey. Small improvements can change the economics of everything you scale next.

• Data, measurement and growth decision-making · 8 August 2026

  You Have the Dashboard. Do You Know What’s Driving Growth?

  More data does not automatically mean better decisions. Start by making sure you can trust what you track, then understand what actually moves the business.